We design for your users

Software user interfaces are a language, and people know within about 30 seconds if software is speaking their language or not.

We start designing for your users by creating wireframes to visually design how your users experience your project. The web is a visual medium, so we present that design in a visual format. This lets us identify your Minimum Launch Product (MLP) and forms the foundation for building and launching your project.

This MLP clearly describes the vision and target market of the application, and the minimum feature set rooted in the needs of your target market. This allows us to avoid the common project pitfalls of building too much or too little.

After we’ve designed “how it works” in the user interface, we work with expert graphic designers to tailor “how it feels” for your specific constituents.

We plan for your budget

Once we’ve defined the Minimum Launch Product (MLP) for your project, the next step is planning and budgeting.

We plan incremental steps along the way to MLP, and plan to review progress every couple of weeks. This plan lets us adjust along the way as new information or ideas shape our understanding of what your users really need.

We produce an estimated budget for completing the application, and then we get grounded in building it.

We build your vision

We start to build your project’s MLP and you start to see your vision taking shape.

We have adopted an agile approach to development, where we work in two week cycles. At the end of every two weeks we deliver a segment of the MLP for you to test and evaluate. We start with gross functionality, and as we progress bring in expert graphic designers to design your site.

This adaptive approach shows quick progress and allows easy steering when necessary.

Agile Development: Plan -> Work -> Demo -> Repeat

Why guess, when you can know

We test your site’s usability with real users in your demographic.

This step can happen at any point in the process, from design to wireframes to launch - even after launch to debug and improve conversions. What do your users really think? Where do potential users give up?

At any point, we can determine if users are interacting with the application in the way that we intended. We compile videos of how people in the desired target demographic use the website, allowing us to amend the site according to their needs.

We launch and improve on your product

We host and serve your web application for your users by working with expert hosting partners. We’ve been focused on a successful launch from day 1, and here’s when it happens.

And, as part of your team, we’re there should you need to revisit your MLP to see where we can add more value and improve on the experience.

We apply ourselves to finding unexpected ambiguities and exploring new and profitable enhancements that fit your needs by providing value to your users.